OUR CORE VALUES

We acquire and cultivate first–rate apartment communities and create a high–performance culture that attracts and retains top talent. We will serve to improve the lives of those who work and live in our communities by investing in personal and professional growth, embracing diversity and inclusion, and promoting innovation. We strive to provide industry–leading services that create superior living experiences for our residents.

 

THIS IS WHAT WE DO

At SYNC Residential, we don’t just cite some feel-good words and say we value them; we show up for each other and for our residents each and every day, demonstrating the following ideal in our words and actions:

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• WE PUT PEOPLE FIRST – We are proud to be recognized as a smaller organization with a family feel. We are committed to serving others and creating meaningful interactions between people. We are passionate in the belief that those within our reach deserve to live and work in comfortable and supportive environments and to have bright futures. We value attitude over aptitude, we encourage individualism and innovation, and we commit to helping people reach their highest potential.

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• WE DO THE RIGHT THING – We exemplify high moral and ethical standards in the way we treat others and conduct our business. We set high expectations while always remaining transparent, honest, and fair in our interactions with team members, residents, vendor partners, and investors. We commit to being authentic, trustworthy, and respectful in our actions, and we honor our commitments.

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• WE OWN IT - We promote personal accountability and foster a culture of collective response-ability, always striving to reach a higher caliber of excellence in our operations and endeavors. We empower our team members to take ownership and encourage them to care about the outcomes of situations they influence. We expect them not to wait for others to act, but instead to be accountable for their own ability to respond and deliver the best possible results in any circumstance.

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• WE PURSUE EXCELLENCE - We share a common vision to perfect our processes and exceed performance expectations. We believe that investing in individual improvement leads to organizational excellence, which cannot be attained without being able to learn from experiences. We acknowledge that mistakes will be made but rather than hiding them, making excuses, or shifting blame, we are committed to learning from them and taking actions to improve. We promote vulnerability and honest self-reflection; courage and taking reasonable risks; sharing experiences, information, and ideas; and maintaining open communication in our pursuit of excellence.

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• WE EMBRACE CHANGE – We believe that practicing flexibility and being able to adapt to changes in strategy, structure, or systems is essential for continuous growth. We focus on building value for our team members and residents by finding innovative solutions to achieve desired results, provide the best experience for those we serve and create positive changes in the future.

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• WE COMMIT TO CONNECT – We understand the importance of connection and we are intentional in our effort to bring people together. We value multiple perspectives and encourage the best ideas to surface from all levels within the organization. We create spaces for all team members, and residents, to use their voices and we’re committed to listening. We work closely together as one team; supporting one another in our operations and efforts. One team. One vision, One SYNC!